INFORMATION ARCHITECTURE · OTT PLATFORM
Video Platform
Improving content discovery and navigation by redesigning the Information Architecture for a modern video streaming experience.
A UX research project focused on sitemap design, user flows, navigation hierarchy and cross-platform viewing experiences.
PROJECT OVERVIEW
Designing a scalable Information Architecture for streaming experiences.
This case study documents the complete UX research process including competitor analysis, sitemap creation, user flows and Information Architecture for web and mobile streaming platforms.
CASE STUDY
The complete research process.
The following visual contains the complete documentation including research, competitor analysis, IA, sitemap and user flow exploration.
CONCLUSION
Better navigation creates better content discovery.
This project demonstrates a structured approach to organizing complex streaming content through Information Architecture, helping users reach the right content with fewer decisions and a more intuitive journey.