CARD SORTING · INFORMATION ARCHITECTURE
Beauty & Care
Redesigning product discovery through card sorting, navigation hierarchy and user-centered Information Architecture.
A UX research project focused on organizing beauty and personal care products into intuitive categories using user mental models.
PROJECT OVERVIEW
Creating intuitive product categories through user mental models.
This case study documents the complete UX research process including card sorting, category formation, Information Architecture and navigation redesign for a beauty and personal care shopping experience.
CASE STUDY
The complete research process.
The following visual contains the complete documentation including user research, open & closed card sorting, category hierarchy and final IA.
CONCLUSION
Great product discovery begins with meaningful categorization.
This project demonstrates how card sorting helps build navigation that reflects user expectations, making browsing and product discovery more intuitive in e-commerce experiences.